Baby Boomer Information before Injections

Health Resource Center and Allergan, Inc., is educating people about the importance of having these treatments administered by properly trained and qualified physicians in appropriate medical settings. The use of aesthetic injectable treatments is increasing at a rapid rate across the country. According to the American Society of Plastic Surgeons (ASPS), the use of BOTOX© Cosmetic has increased among women by 283% in the five years since the medical product was approved by the Food and Drug Administration in 2002. The ASPS also says the use of hyaluronic acid dermal fillers has increased among women by 68% since 2004.

Emmy Award winning documentary director, Elaine Madsen, 75, and Oscar-nominated actress daughter Virginia, 45, have teamed up as spokeswomen for the campaign, lending their personal experiences with aesthetic treatments to help spread the word and encourage women and men to take certain precautions prior to making the choice to undergo such treatments. The Madsen's have been very forthcoming with the public about their use of aesthetic treatments as part of their overall commitment to take care of themselves, which also includes maintaining a sensible diet and exercise regiment.

"Virginia gave me a visit to our dermatologist as a Christmas gift a few years ago, after I told her I felt like my face was melting," Elaine says. "She took me the first time, and we continue to go for periodic treatments together. It's nice to look at yourself in the mirror and see that you look a little fresher. It really isn't about trying to wipe years off of your face. I've earned that!"

Research by the ASPS shows that about 2.4-million people age 55 and older had cosmetic minimally-invasive procedures last year, representing 27% of all patients, with a growing rate of almost 10% from 2005. Consequently, the rate of growth for plastic surgery procedures by the same age group is on the decrease during the same time period.

The Madsen's took part in the campaign's launch in New York in May.

"I think the campaign is really causing people to think about the healthful, correct way to undergo aesthetic treatments," Elaine says. "People need to go to a professional who has the aesthetic training and can advise you as to what is the best way to use this product so you don't wind up with a frozen face as the result of a bad treatment."

The campaign will continue through early next year, with the Madsen's making periodic appearances in cities across the country along with local medical professionals.

For more on the campaign and to find a qualified dermatologist in your area, visit www.keepthewisdom.com.

Skin Care Alternatives- Information Before Injections a Must